What is the value of an incredible image to selling a property or building your portfolio? Real-estate listings that use high-quality photographs tend to do better than those that use snapshot style photos from cell phones. Not surprisingly, listings with better photos command higher asking prices. The investment in professional photography means more in the bottom line. Studies show that listings with attractive images gain anywhere between $934 and $116,076 – as measured by the difference between asking and final price–over listings using photos from point-and-click cameras or cell phones.